Contemporary Issues In Marketing Essay Example | Topics and Well Written Essays - 2500 words - 2

Contemporary Issues In merchandising - Essay ExampleThough the customers perceive the whole thing as a single pass but actually customers reacts differently to each element of the merchandising fluff. If each part of the marketing mix acts differently and contradicts each other, then it creates an ambiguous effect that makes the customers behave in a conf utilize room and they tend to purchase carrefour from other companies who have defined brands (Foxall, 1981). The method of marketing mix is used by the marketing manager to produce optimal response in the target market. By creating a perfect blend of the marketing mix elements such that they be utilized in an optimum way. each(prenominal) the elements in the marketing mix are controllable variable and can be altered to sports meeting the need of the target market and the environment. Hence marketing mix is most useful tool to introduction the strategy and achieve success in the target market (Bootwala, Lawrence and Mali, 200 9 Botha, Bothma and Brink, 2005). This study focuses on the use of the marketing tool for a restaurant chain in London that aims to generate a positive hear for the customers. Marketing Mix for the service chain The marketing mix for the service industry deals with the 7Ps alike(p) product, price, place, promotion, people, process and physical evidence. Product The package or product in the service industry is seen as a bundle of benefits and features, which has a close relevance to the target market. This makes it important to develop the service product or the benefit package to meet the expectation of the customer. The products offered by a restaurant can be classified into five levels like core benefits, basic product, expected product, augmented product and potential product. center of attention benefit is the fundamental service or benefit that the customer is buying. Basic product indicates the basic operable attributes of the product that is offered by the service provi der. Expected product is the attributes that are normally expected by the customers. increase product indicates the facilities or services that are provided by going beyond the expectations of the customers. Potential product are those that are created by innovation and distinguishes the service provider from others operating in the market (Srinivasan, 2012). In eccentric person of the restaurant chain the core benefit will be the taste of the food and the Italian culinary art in which it specialises. Studies have shown that eating habit of the people of London has undergone dramatic changes due to the opening of restaurants of various(a) tastes specially French, German, Italian, Australian etc (White, 2011). The basic product will be foods and drinks of diverse origin and taste. The expected products that the restaurant offers is cleanliness and good ambience that is perfect for family and official dining. Augmented services would include just in m services, aroma and music. T he potential product that would make the restaurant most distinguishing is the Italian food and some dietetical foods since people of London are now getting more and more diet concerned and health conscious (Wheelock, 1997). Price Competitive pricing should be done in order to be satisfying to the customers. It is the general tendency of the customers to link the price with the product or services offered by the organization. In unsophisticated words it indicates that the pricing of any product or services is largely influenced by the quality comprehend by the customer